Cold Caking is cold outreach with cake
Instead of letting your pitch become another email in the inbox, we send it directly to your prospect, printed on a personalised cake.
A cake can be seen, shared around the office and remembered. Best of all, it gives you a different reason to follow up.
“Did the cake arrive?”
Cold Caking supports your sales work. It opens the door to companies and decision-makers who are hard to reach.
Cold Caking vs. traditional outreach
Cold calls, email and LinkedIn work well when you need to reach many people. Cold Caking is for the selected prospects worth that extra effort.
| Traditional outreach | Cold Caking | |
|---|---|---|
| Format | Email, phone or LinkedIn | Physical delivery directly to the company |
| Visibility | Usually one recipient | Can be seen and shared across the office |
| Best for | Volume and broad prospecting | Selected high-value dream prospects |
| Experience | Another message | A physical, unique experience |
| Follow-up | “Did you see my email?” | “Did the cake arrive?” |
Why Cold Caking?
The hardest part of B2B outreach is often getting the right person’s attention, even when you have something great to offer.
You stand out.
A real cake makes a different impression from another email or LinkedIn message.
You make it personal.
Personalise the cake with the recipient’s name, your pitch, branding or a QR code.
You get noticed by more people.
The cake can be shared at the office, taking your message beyond a single recipient.
You have a natural follow-up.
“Did the cake arrive?” starts a different conversation from “I’m just following up on my email.”
Cold Caking creates the opportunity to start a sales conversation.
When does Cold Caking make sense?
Cold Caking is especially useful for selected high-value prospects who are worth the extra effort to get their attention.
It could be a company you have been trying to reach for a long time. An investor who never replies. Or a dream customer where one good conversation could make a big difference.