I believe the best outreach feels human.
In a world full of sales emails, LinkedIn messages and cold calling, reaching out is easier than ever, but getting noticed is harder.
I wanted to create a different approach to B2B outreach. One where your prospect feels that someone has made a special effort to get their attention, rather than treating them as another name on a sales list.
And that raised a question:
What if your next cold call was a cake?
About Cecilie
My name is Cecilie and I am the founder of Cold Caking. I have a degree in marketing management and study Innovation and Entrepreneurship. Growing up around entrepreneurs made creating, developing and trying new ideas a natural part of my life.
I believe B2B sales work best when we remember the person on the other side. As AI becomes a bigger part of communication, I believe personal, human connections matter even more.
My goal is to create a new approach to B2B outreach that is more personal, more human and harder to ignore.
Cecilie
